ads and listings

DANCE NYC - Media Kit

Listings and Advertisements on Dance/NYC’s website give you the ability to highlight your events, products, or organization in a highly visual way. The ads are clickable and can link potential customers to your box office or company website. For more info check out the below and our downloadable pdf.

Media Kit:  ADS
DOWNLOAD PDF

  

Media Kit:  LISTINGS
DOWNLOAD PDF

     
+ PLACE AN AD   + ADD A LISTING
 

LISTINGS:  5 simple steps

1. Sign up for a user account through the dashboard (dancenyc.org/dashboard.php) and log in!  (Please select 'non-profit' or 'Dance/USA Member' when registering for an account.  If you decide to ever purchase ads or featured listings, this will make it possible for you to be charged the correct amount upon checkout.  There is no fee to sign up for a user account.)

2. Find the type of listing you'd like and click on the blue button to Create A Listing.

3. For Calendar, Map and Directory listings choose between the Free Standard Listing or the Featured Paid Listing. Featured Listings are more prominent and allow you to upload an image or embed a video to accompany your listing.

4. Fill in the appropriate fields and submit. If you selected a Featured Listing, you will then be directed to Google Checkout to complete payment for your listing.

5. Check the status of your listing and view it on the site. If you need to edit your listing at any time, simply return to your dashboard, click on the listing type to view your listings, and click on edit to edit individual listings.


Please note:  For featured listings, please note that you need to purchase a listing for each instance/show in your run if you'd like to advertise the entire event. Alternately, you may feature select performances and then use the free listings to cover the rest.
 

ADS:  10 simple steps

1. Sign up for a user account through the dashboard (dancenyc.org/dashboard.php) and log in!  (Please select 'non-profit' or 'Dance/USA Member' when registering for an account.  This will make it possible for you to be correctly charged your special rate upon checkout.)

2. Underneath ADS click on the blue button to Place An Ad.

3. Click on each Ad Package or À La Carte Item to view pricing details and ad specs. After making your decision click Select This Package.

4. Ads run for one week. Choose your Ad's Campaign Start Date from the drop down calendar. Choose wisely as this date can't be changed.

5. For each Ad Unit upload an image that has already been formatted to the appropriate specs. After uploading an image the box will blink green if it is acceptable or red if it is unacceptable. After uploading an image that blinks green, be sure to then select that image file from the dropdown menu.

6. Enter alternate text and the url you would like the ad to link to. Alternate text should describe what the image is but will only appear if the image does not load.

7. If you have selected a package and would like to use the same image, text, and url for all ads that size, simply click the Copy button and watch your info duplicate for all ads of the same size.

8. After all ads in your package have a green checkmark, you'll see the Continue button on the bottom right corner.

9. You now have the option to Create More Ads or Checkout with Google Checkout.

10. Check your dashboard for your ad's status, run dates, and how many Impressions, Rollovers or Clickthroughs.
• Impressions - the number of times your ad is served to users by search engines or potentially viewed.
• Rollovers - the number of times a user's mouse rolls over your ad.
• Clickthroughs - the number of times your ad has been clicked.
 

AD GUIDELINES & INFO

•All advertisements must be placed through DANCENYC.ORG
•All photos received must include a credit. You must acknowledge you have obtained the rights to use this image publicly and release Dance/NYC of all liability in publishing the photo.
•Ads run per week, and we regret that shorter intervals are not available. A week is defined as seven days from the start of the campaign. Multiple week runs are available.
•Ads appear on a re-load rotation. Each time a page is reloaded the next ad assigned to that page will load.
•Your browser may need to be reloaded multiple times in order to reach YOUR spot on the rotation.
•The D/NYC ad system places equal weight to all ads within a page. This means all advertisements assigned to a specific page will be viewed equally.

AD SPACES























 
 

PRICES

PACKAGES





Below are details on Packages and À la Carte items.

WEEKLY PACKAGES

PACKAGE 1

RATES:

Non-Profits $200.00
For Profits $370.00
Dance/USA members (20% off) $160.00

Includes:

Location Description Specs in pixels width by height
+HOME PAGE x 1 -vertical banner (skyscraper) 145x625
+CALENDAR x 3 (Overview by Month, Auditions Filter, & View by Week) -rectangular feature 450 x 175
+MAP AD x 1 (Overview - All Boroughs) -horizontal banner 610x110
+E-Blast Feature    

PACKAGE 2

RATES:

Non-Profits $150.00
For Profits $280.00
Dance/USA members (20% off) $120.00

Includes:

Location Description Specs in pixels width by height
+CALENDAR X 2 (Overview by Month & View by Week) -rectangular feature 450 x 175
+THE DIRECTORY (All Directory Pages) -rectangular feature     200 x 440
One of the following:
- CALENDAR (View by Day)
- CALENDAR (View by Month)
- CALENDAR (What's Ahead)
- MAP (One Borough)
-rectangular feature
-rectangular feature
-rectangular feature
-horizontal banner
450 x 175
450 x 175
450 x 175
 610 x 110
- E-Blast Feature    

package 3

RATES:

Non-Profits $100.00
For Profits $190.00
Dance/USA members (20% off) $80.00

Includes:

Location Description Specs in pixels width by height
+THE DIRECTORY (All Directory Pages) -rectangular feature 200 x 440
One of the following:
- CALENDAR (View by Day)
- CALENDAR (View by Month)
- CALENDAR (What's Ahead)
-rectangular feature
-rectangular feature
-rectangular feature
450 x 175
450 x 175
450 x 175
- MAP (One Borough) -horizontal banner 610 x 110

 


package 4

RATES:

Non-Profits $100.00
For Profits $190.00
Dance/USA members (20% off) $80.00

Includes:

Location Description Specs in pixels width by height
+RESOURCES home page
+all RESOURCES pages except directory		 -horizontal banner        
-rectangular features		 610 x 110
440 x 200
+NEWS ROOM home page
+all other NEWS ROOM pages		 -horizontal banner
-rectangular features		 610 x 110
440 x 200
+FOR ARTISTS home page
+all other FOR ARTISTS pages		 -horizontal banner
-rectangular features		 610 x 110
440 x 200
+FOR AUDIENCES home page
+all other FOR AUDIENCES pages		 -horizontal banner
-rectangular features		 610 x 110
440 x 200
+FOR ADMINISTRATORS home page
+all other FOR ADMINISTRATORS pages		 -horizontal banner
-rectangular features		 610 x 110
440 x 200
+DANCE/NYC section home page
     (dancenyc.org/dance-nyc)
+all other DANCE/NYC pages
     and ABOUT DANCE/NYC pages		 -horizontal banner


-rectangular features		 610 x 110


440 x 200
+ DONATE -rectangular feature 440 x 200

 

À LA CARTE ADS


PRICE GUIDE:
$$$ = Non-Profits $75.00 $$ = Non-Profits $50.00 $ = Non-Profits $25.00
  For Profits $140.00   For Profits $90.00   For Profits $45.00
  Dance/USA members (20% off) $60.00   Dance/USA members (20% off) $40.00   Dance/USA members (20% off) $20.00
 
Includes:   
  Includes:   
  Includes:
Home Page Ad      Directory Ads (All Directory Pages)    Directory Ads (Specific)
Calendar Ad (Overview by Month)   Calendar Ad (View by Month)   Map Ad (Bronx)
Calendar Ad (View by Week)    Calendar Ad (View by Day)   Map Ad (Queens)
Calendar Ad (Audition Filter)   Calendar Ad (What's Ahead)    Map Ad (Staten Island)
Map Ad (Overview - All Boroughs)    Map Ad (Brooklyn)    
 Map Ad (Manhattan)    E-Blast Feature    
         
    Other (all included for price of one)    
    -Knowledge Base Pages    
    -Consulting Page    
    -Reviews & Counter Critiques Page    
    -News & Announcements Page    
    -Space Rentals Page    
    -DancePass Page    
    -Choreographic Opportunities Page    
    -Volunteering Page    
    -Jobs & Internships Page    
    -Ads/Listings Page    
    -Contact Page    
                                                                                                   

PAGE   
  URL
Home Page     http://dancenyc.org/
Calendar (Overview by Month)  
   http://dancenyc.org/calendar.php
Calendar (View by Day)  
   http://dancenyc.org/calendar/day/
Calendar (View by Week)  
   http://dancenyc.org/calendar/week/
Calendar (View by Month)  
   http://dancenyc.org/calendar/month/
Calendar (Audition Filter)     http://dancenyc.org/calendar/auditions/
Map (Overview - All Boroughs)     http://dancenyc.org/dance_map.php
Map (Manhattan)     http://dancenyc.org/dance-map/New-York/
Map (Brooklyn)     http://dancenyc.org/dance-map/Brooklyn/
Map (Bronx)     http://dancenyc.org/dance-map/Bronx/
Map (Staten Island)  
   http://dancenyc.org/dance-map/Staten-Island/
Map (Queens)     http://dancenyc.org/dance-map/Queens/
Directory     http://dancenyc.org/resources/the-directory.php
Knowledge Base Pages  
   http://dancenyc.org/resources/knowledge-base/